Michael Jordan Is My Dad

Does a viral strategy really work?

One young man, Jeremy Salzman, is testing this execution out with his website, Michael Jordan Is My Dad, accompanied with an imbedded YouTube video and linked Twitter account.

Salzman, a young basketball fan trying to get free admission for Michael Jordan's annual Flight Camp.

In the video, Salzman says he is Mike's long lost 3rd son and wants to attend his Flight Camp to play him one-on-one. Then, he proceeds to drain 4 full-court shots in a row. At the conclusion of the video, he asks Mike if to take a look at the video and seriously consider bringing him in, free of charge, to Flight Camp.

Along with the video and website, Salzman is using a twitter account to tweet NBA players, college and professional coaches, and media icons who cover basketball.

Here's an example:

"@StephenCurry30 Steph there's no way you can shoot like me. Check it http://www.youtube.com/watch?v=oCjQ86uZyWU"

This was sent to Warriors guard Stephen Curry, and the other tweets look very similar.

By going on a digital onslaught on those involved in professional basketball, Salzman is hoping to gain online popularity to the point where Michael Jordan might actually see his video.

Will this work?

Check back after Flight Camp tips off.