Reading huh...

Just finishing up the book Purple Cow

It's fantastic example of creating "remarkable" products, ideas, services, etc etc.

Kind of want to drop out of school and invent some stuff now...

http://blog.ragan.com/prjunkie/2010/02/southwest_hits_pr_turbulence_a_1.html

URL for Smith v Southwest Airlines

URL didn't post -- check out the story here.

Public Relations: How To Properly Handle a PR Disaster

Have you heard about the recent PR fiasco involving Southwest Airlines and movie writer/director Kevin Smith?

Check this:

Apparently, a Southwest Airlines employee informed Mr. Smith that he was too large to sit in a single seat on the airplane and would either need to a) purchase a 2nd seat, or b) remove himself from the airplane.

How could this have been handled better? First of all, how full was the flight? A quick look at the flight manafest will show if there was room on the flight or if every seat that had been purchased had been accounted for. Based solely on the fact that the employee gave the option of a puchasing a 2nd seat, I'd assume that there was room on the flight.

How do you recover from this? Southwest is getting slammed via Twitter as well as in other online and print media, as Mr. Smith's upcoming movie release, Cop Out, is being discussed by all kinds of entertainment media. Smith is using this stage to crucify Southwest.

The biggest question I have is this: in the article, Southwest claims that Smith regularly purchases two seats on his Southwest flights. Question is, is that propriatary information? Does the fact that he sometimes acts one way demand that he should always be treated and held to that standard?

Thoughts...opinions...

How do you...

As I mentioned earlier, life is multidirectional: you never know how things are going to work out and sometimes all the pieces just fall into place.

But how do you make things happen? For example, if I wanted to open a bar, how precise of a business plan would I need to acquire capital and get that operation up and running.

Sometimes, I think I should just go out and do something like that. FORGET APPLYING FOR JOBS -- create something you already know a lot about. A bar overcharges for drinks to cover overhead. I love college, and I LOVE a good college town bar, should I just go ahead and open a bar in a college town somewhere here in America?

I'll be in Vegas in about a month -- at that point I'll report what the odds are of starting a bar and succeeding. They have to be better than counting jelly beans for the rest of my life...

Robot Interviews?

A friend of mine recently got hired through a Skype interview. Cost efficient for both employer and prospective employee, will the norm become webcam interviews?

This site surely thinks so...

http://www.interviewstudio.com/Index.do

Charlie Hoehn

Heard of this guy through a friend -- he's a person who was in a similar situation I was about a year ago at this point in time. 

According to my buddy, he did a lot of the online marketing work for I Hope They Serve Beer in Hell the movie and is now up to his ear lobes in offers. Will let you know when I make direct contact with him.

http://charliehoehn.com/ 

Post #1: Hmmmm....

Is it worth it to hold out for a job you're truly passionate about? Should you accept the first "steady" job available to you? 

Hi, my name is Mike, a soon-to-be WSU graduate and first time blogger from the western United States (west coast left coast best coast!). I can't believe its taken my 22 years to get on board with this blogging thing so far -- but here I am. Titled the multidirectional life, its name stems from my human development class. Multidirectional is a characteristic of development that means changes occurs in every direction, not always in a straight life, and is both predictable and unexpected. 

That sounds like my life right now. With a job offer on the table (doing something that I literally care nothing about) should I conform and sell my soul to the "man" for the early chance of living successfully on my own? If I took this job, I'd really really only be financially successful,  will that do it for me?

Everyone seems to have their own opinion, but financial success doesn't seem to do it for me. The phrase money doesn't buy happiness has never rang more true for me. Money ($$$$$$) can buy you jet skis and promiscuous endeavors whose names you don't remember in the morning. Is that really happiness? 

Not for me. I'm going to do something that I'm truly passionate about -- no matter how long it takes. 

Take the ride along with me and we'll see where I end up...