Tuesday, February 16, 2010

Public Relations: How To Properly Handle a PR Disaster


Have you heard about the recent PR fiasco involving Southwest Airlines and movie writer/director Kevin Smith?

Check this:

Apparently, a Southwest Airlines employee informed Mr. Smith that he was too large to sit in a single seat on the airplane and would either need to a) purchase a 2nd seat, or b) remove himself from the airplane.

How could this have been handled better? First of all, how full was the flight? A quick look at the flight manafest will show if there was room on the flight or if every seat that had been purchased had been accounted for. Based solely on the fact that the employee gave the option of a puchasing a 2nd seat, I'd assume that there was room on the flight.

How do you recover from this? Southwest is getting slammed via Twitter as well as in other online and print media, as Mr. Smith's upcoming movie release, Cop Out, is being discussed by all kinds of entertainment media. Smith is using this stage to crucify Southwest.

The biggest question I have is this: in the article, Southwest claims that Smith regularly purchases two seats on his Southwest flights. Question is, is that propriatary information? Does the fact that he sometimes acts one way demand that he should always be treated and held to that standard?

Thoughts...opinions...

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